Posted by The Hindu | August 28, 2018 07:23:25The Indian government on Wednesday announced that it will launch a “bikini campaign” to promote the “dilution” of beauty standards across the country in a bid to eradicate the stigma of a “Bikinisgate”.
The campaign, called “Bikini Dilution, We Can Do It,” will be launched by the Prime Minister’s Office (PMO) on Friday.
The campaign is part of a campaign launched in June to boost the popularity of the “beauty revolution” in the country.
A group of experts will be conducting a survey on “how to make bikini with little sister,” a reference to the fact that the government has started making the “Bishnu Bikinis” (a short-length bikini with no bra) available in stores.
The government, which had started making these short-circuited swimwear available for sale in July last year, had announced the campaign in December last year to promote “dilation” of the nation’s beauty standards.
The campaign is expected to help dispel the myth that there is a “problem with beauty standards in the Indian society”, according to a release from the PMO.
The guidelines for bikini dilution will also include suggestions to help make “bikinis with little sisters” fit in the homes of parents and children.